LET'S MEET

Disclaimer: I LOVE advertising and could rattle on and on about it. Although I have tried to keep it to a minimum, it has become quite a lot of text. And you know what? It's my website, so I decide. Do you prefer to get to know me face to face? Call me. I'd love to come for coffee. Or see the short version at the bottom.

Hi! My name is Bo and I don't want to be an advertiser. Yep. You read it right, it really does say that. Now I can hear you thinking, "HUH?!" and I totally understand that. If you ask people around me, or from my guestbook: ADEM I advertise.

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But the term 'advertising' has taken on quite a negative connotation for me. So every time I tell someone what I do, I feel the need to add that it is not just about those meaningless television commercials or boring flyers that you want to forget about as soon as possible. 

Because certainly now, anno 2023, so much more is possible. This is why I like to call myself and my colleagues advertising inventors. Through technology, so much is possible. From entire platforms, apps and other dimentions to old-fashioned methods like bus shelters and (D)OOH. You can think of anything and it is possible. For me, that is precisely the fun part of this profession. Looking at the briefing, diving into the target group and coming up with a suitable campaign with a fitting strategy. A campaign where the chosen assets fit seamlessly, instead of vice-versa.

Although I am 100% for a better world, I do not want to limit myself to NGOs. It is precisely working for commercial brands and adding value to them (in whatever way) that I find interesting. That's where the challenge lies for me.

Furthermore, I describe myself as an ambitious and enthusiastic junior creative/copywriter. Where creativity and strategy go hand-in-hand. I often come up with human insights intuitively.

Taking these insights from daily life and translating them creatively makes my heart beat faster. Then I get that passionate sparkle in my eyes and my big smile emerges.

Of more things, by the way. Cool - open - briefings, the moment you come up with the perfect concept, proactive ideas and winning prizes, for instance. But also tight deadlines, competitions and performing under pressure. I like it.

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SHORT

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Hi; my name is Bo and with me you have (a):

Bottomless energy and positivity

Bossen aan ideeën

Bold choices

Bowuste campagnes, die bijdragen - op wat voor manier dan ook -

Bokser tegen nietszeggende, ineffectieve advertising

Borrels at Fridays (my name is literally in vrijmibo)

Boterende samenwerking

Bouwer van merken

Boffende klanten en collega's

Bovenal een ambitieuze, mega strategische creatief.

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ERVARING

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2022-2023   Traineeship Creatieve @ DEPT
2021-2022   Freelance graduate student (advertising) @ Kumpany, Kaliber & Havas Brussels

2022            Jurylid Retail @ SAN Accenten
2021-2022   Freelance junior creative SWITCH @ Publicis Groupe & CHUCK Studios

2020            Intern Creative @ N=5
2017-2018   Film editor intern @ Millstreet Films
2017            Editor- and marketing intern @ &C Media
2013-2022   Hospitality @ Koetshuis de Haar & Queen Eindhoven

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ONDERWIJS

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2018-2022   Advertising @ Fontys University of Applied Sciences
2022            Minor Creative Writing @ University of Applied Sciences Leiden
2022            Minor Social Psychology: Influence and Behaviour @ NHL Stenden University
2015-2018   Media management and marketing @ Graphic Lyceum Utrecht

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CONTACT

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+31 6 199 492 82 // portfolibo@gmail.com // portfolibo.nl​