A game where you were stuck in your book, to get kids to read more and escape.
Brief in a tweet
Narrowing the gap between Penguin Books and secondary school students in the UK, while increasing inclusivity and enjoyment of reading.
(Creatief) inzicht
Video games are seen as competitors to books, although they both let you escape reality.
Concept: 'ESCAPE REALITY'
We are launching a game, which you can only solve by reading further and further into the book. Here, we emphasise the child's own imagination.
PS. see the case video :)