IT FITS. DUH.

A campaign highlighting a new small electric city car by showing we don't need much space (to convince you).

Brief in a tweet

Increased traffic to the website through a campaign and/or activation aimed at attracting a younger audience. The small, electric city car should be at the centre of the concept.

The target audience is young people (16+), living at their parents.

(Creative) insight

Parking in the city is impossible. Parking spaces are always full and in more and more places (petrol) cars are no longer allowed. And yet young people are at the point in their lives when they want to explore.

Concept: 'IT FITS. DUH.'

A car to go wherever you want.

Sleek design, electric and convenient. This model of car fits your lifestyle perfectly. And with its fine size, it also fits literally anywhere you want to go. Duh.

And to prove that the car fits everywhere, we practice what we preach. We don't need much space, just enough to convince you...

TikTok content

We can't miss out on TikTok either, as this is where our target audience is. TikTok is all about content, where we see that slick branded content does not work at all and shitposting works very well. Following on from this, we want to showcase content on TikTok of things that fit.

A super funny meme and easy to take over by our target audience.