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MIS-CAM

  • Writer: Bo Willemsen
    Bo Willemsen
  • Jun 1, 2021
  • 1 min read

An activation where the Mis-Cam seeks out football fans who missed a legendary moment by not paying quickly.


Brief in a tweet

Create an activation ín the Johan Cruijff Arena to encourage football fans to pay with Apple Pay. Make use of the hashtag: #slimbankieren.


(Creative) insight

Paying with Apple Pay will get you back to the game as quickly as possible and you won't have to miss a moment.


Concept: 'MIS-CAM'

Similar to the American Kiss Cam, the Mis-Cam flies through the crowd; looking for the supporters who missed a legendary moment in the match. The moment the Mis-Cam has found an empty stadium seat, amidst all the cheering supporters, we see a supporter arriving with drinks and snacks. He is clearly sad that he missed the moment. (Staged)


 
 
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