A follow-up to the award-winning awareness campaign to make household products unattractive.
Background
In 2017, VeiligheidNL launched the 'Don't give kids a choice'. This campaign aimed to make parents aware of the appeal of household chemicals to children and trigger them to store the chemicals out of children's reach. They did a study on what children were more attracted to. Toys versus household chemicals.
Recent research results
> Every year, 7,500 accidents occur with household chemicals and DIY products. In 1700 victims, the injuries were so severe that they ended up in the emergency room. ( Consumentenbond, 2022)
> Every year, about 2,000 children are admitted to hospitals with poisoning. (Oudersenzo.nl, 2021)
> 600 poisonings per year in children 0-3 years (VeiligheidNL, s.d.)
Concept: 'SO, DON'T GIVE KIDS A CHOICE'
The call to action of this campaign was to give children no choice. They asked parents to store chemicals safely, out of children's reach. And of course that contributes to the problem. But the core of the problem is the flashy appearance of these products.
This is why VeiligheidNL is launching Unattractive Labels. Free to download to make products unattractive and take the choice away from children.