THAT MUST HAVE BEEN

An awareness campaign paring the most famous facial hair with the Philips OneBlade.

Briefing in een tweet

Create for the new Philips OneBlade with an awareness campaign.

(Creative) insight

Over the years, there have been a number of popular moustaches, beards and sideburns that are well cared for by the wearer. As if even back then, they used the Philips OneBlade. ;)

Concept: 'THAT MUST HAVE BEEN'

We pair popular facial hair with the Philips OneBlade. As if they were using the OneBlade at the time. We do this in billboards across the country and on social media, promoting the Philips OneBlade with the facial hair of Charlie Chaplin, Santa Claus, Salvador Dali and Elvis Presley.